For ages, achieving optimal model accuracy has been revered as the ultimate goal, with marketers relying on model fit as the benchmark for discovering the ideal equation that harmonizes with their data. However, what if there’s a deeper layer to model accuracy beyond mere numerical alignment? What if we challenge conventional wisdom and explore alternative […]
Influencer collaboration is all about a strategic partnership where brands team up with individuals who have a strong online presence in specific niches. The influencers help brands reach wider audiences by leveraging their credibility and connection with followers. In 2020, Dior, a global beauty and fashion brand, launched the ‘67 Shades of Dior’ influencer marketing campaign to […]
Marketing encompasses a wide range of techniques and media that companies can use to promote their products and services to potential consumers and improve their market share. To be successful, it requires a combination of advertising and sales savvy. Professional marketers take on these tasks either internally at individual companies or externally at marketing firms that […]